Advertising Articles

Ideas Blog | 28 July 2014

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

If you are in the business of selling cars, how would you do it? Place an advertisement in the newspaper? Hold a car show? Hire a car ambassador to help you to sell it? How about By Tan Ooi Boon ... More

Times of India uses Augmented Reality app to engage print readers

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

Native advertising: What is it, and why now? brainstorms new revenue ideas, finds long-term success in product partnership campaigns

Nuestro Diario creates regional editions, building audience, advertiser relationships

Creative advertising vs. automated templates: like apples and oranges

Advertisements prove print can still pack a punch

The glass half empty: Has news publishing lost its mojo?

What makes digital video advertising profitable? Content, context, placement

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

Gannett shares 5 lessons learned by asking advertisers what they want

The ABCs of tablet advertising for news media

Do advertisers still need paid media?

Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine

Dainik Bhaskar launches B2B crossword contest, draws attention to local print product

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