Advertising Articles

Mobile + Tablets Blog | 31 March 2015

The future of advertising is content … maybe

Okay, so I admit the last bit of the headline might be seen by some as a cop-out. But to make things clear, I’m not a futurologist, whatever one of those is. I have no crystal ball By David Murphy ... More

Fail quickly, cheaply, successfully

Video viewability is key to engagement, revenue opportunities

Citywide marketing campaign promotes Hindu’s trustworthiness

Savannah Morning News makes friends with coffee, biscuit deliveries

Consumer insights help luxury marketers reach Chinese women expats in Singapore

Digital subscriptions are key to O Globo’s Big Data strategy

Democrat and Chronicle, YMCA challenge legacy brand perceptions

The online video love triangle: consumers, advertisers, Google

Innovative advertising makes a point in print

6 reasons to advertise in newspapers

Closing in on consumers with location technologies

Johnston Press research shows small advertisers digitally behind consumers

De Persgroep offers advertisers 5 multi-media campaign performance metrics

Wanted: Sales people empowered by management to sell

Think like your customer’s customer

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