Advertising Articles



Mobile + Tablets Blog | 31 March 2015

The future of advertising is content … maybe

Okay, so I admit the last bit of the headline might be seen by some as a cop-out. But to make things clear, I’m not a futurologist, whatever one of those is. I have no crystal ball By David Murphy ... More










Fail quickly, cheaply, successfully


Video viewability is key to engagement, revenue opportunities


Citywide marketing campaign promotes Hindu’s trustworthiness


Savannah Morning News makes friends with coffee, biscuit deliveries


Consumer insights help luxury marketers reach Chinese women expats in Singapore


Digital subscriptions are key to O Globo’s Big Data strategy


Democrat and Chronicle, YMCA challenge legacy brand perceptions


The online video love triangle: consumers, advertisers, Google


Innovative advertising makes a point in print


6 reasons to advertise in newspapers


Closing in on consumers with location technologies


Johnston Press research shows small advertisers digitally behind consumers


De Persgroep offers advertisers 5 multi-media campaign performance metrics


Wanted: Sales people empowered by management to sell


Think like your customer’s customer


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