Advertising Articles



Conference Blog | 23 October 2014

3 ways to increase revenues from automated advertising sales

The U.S. market is ahead of Europe when it comes to programmatic advertising selling, according to Aleksander Szafaryn, head of business at Agora Group’s Yield Bird. But in European By Marek Miller ... More




21 October 2014

How relevant is your newspaper?







Mobile micro-payments: A largely untapped revenue stream for media


Inside Gazette’s profitable digital innovation strategy


SPH Magazines revamps its business model with print, digital advertising innovations


Digital ad spend assured, time to tackle cross-screen attribution


Dallas Morning News focuses programmatic strategy on selling audiences


De Persgroep creates daily metric of audience research for advertisers


Programmatic advertising: It’s not as scary as you think


Archant shares 10 lessons to bringing in video revenue


Schibsted advances digital transformation with young, new data team


Revenue ideas: Design to delight like Cirque du Soleil


Archant app initiative finds path to audience engagement in print + digital


Tracking ad effectiveness is key to proving news media value


Stampen doubles real-time bidding revenues month-over-month


Core sales teams at media companies can’t sustain digital advertising future


6 ways advertisers increase ROI with programmatic buying


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