Advertising Articles

Ideas Blog | 29 July 2015

Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers

Although it made up just a few sentences in our first issue, it’s a story I’ve never forgotten.  During a tour of the Fox Theater in Atlanta, an elderly woman insisted she leave By Mark A. Waligore ... More

Crítica increases circulation with campaign featuring local prisoner turned hero

M-payments, micro payments: an opportunity for media

New research shows tactile print ads increase effectiveness

De Persgroep branding campaign proves its merit to advertising clients

How to make money on mobile (hint: it’s not banner ads)

Ad blocking and its role in the discrepancy Dark Ages

Video campaign increases ad revenue from Fairfax Media’s magazine inserts

Ad blockers are latest challenge to news media revenue

How branded content will transform print media

3 reasons news media companies should adopt B2B e-marketing

The era of frenemies: Can media leaders re-define their relationship with Apple?

The past, present, and future of programmatic advertising

Advertisers invited to Bee Lab to discuss strategy, data, engagement

Advertising client as publisher, account executive as service(s) provider

8 articles you should read on Facebook’s relationship with news media companies

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