Advertising Articles



Ideas Blog | 28 July 2014

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

If you are in the business of selling cars, how would you do it? Place an advertisement in the newspaper? Hold a car show? Hire a car ambassador to help you to sell it? How about By Tan Ooi Boon ... More










Times of India uses Augmented Reality app to engage print readers


Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences


Native advertising: What is it, and why now?


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


Nuestro Diario creates regional editions, building audience, advertiser relationships


Creative advertising vs. automated templates: like apples and oranges


Advertisements prove print can still pack a punch


The glass half empty: Has news publishing lost its mojo?


What makes digital video advertising profitable? Content, context, placement


Brain research shows print ads have 0.3 seconds to prove their relevance to readers


Gannett shares 5 lessons learned by asking advertisers what they want


The ABCs of tablet advertising for news media


Do advertisers still need paid media?


Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine


Dainik Bhaskar launches B2B crossword contest, draws attention to local print product


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