Advertising Articles



Ideas Blog | 30 October 2014

Condé Nast’s programmatic strategy focuses on core advertisers, market

When Condé Nast became one of the first media companies to create a private exchange for programmatic advertising, it wasn’t a dramatic strategic shift for the Manhattan-based publisher By Mark Toner ... More






21 October 2014

How relevant is your newspaper?





Meredith benefits from its data-driven approach to programmatic advertising


New York Times partners with Citi for mobile native advertising solution


Mobile micro-payments: A largely untapped revenue stream for media


Inside Gazette’s profitable digital innovation strategy


SPH Magazines revamps its business model with print, digital advertising innovations


Digital ad spend assured, time to tackle cross-screen attribution


Dallas Morning News focuses programmatic strategy on selling audiences


De Persgroep creates daily metric of audience research for advertisers


Programmatic advertising: It’s not as scary as you think


Archant shares 10 lessons to bringing in video revenue


Schibsted advances digital transformation with young, new data team


Revenue ideas: Design to delight like Cirque du Soleil


Archant app initiative finds path to audience engagement in print + digital


Tracking ad effectiveness is key to proving news media value


Stampen doubles real-time bidding revenues month-over-month


Join INMA Today

Join INMA Today

3 ways to join INMA: register for an e-newsletter and headlines, become an individual member, or sign up for a corporate membership (unlimited employees) Sign up now

 


©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards