Advertising Articles

Innovative Advertising Solutions Blog | 11 February 2016

Why sales enablement strategy + technology = increased ad revenue

News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and digital video quickly doing By Adam Burnham ... More

How legacy media reps can bring in more digital revenue

The 7-minute rule of online video

Bee Media focuses ad sales efforts on 3 factors to grow changing business

Ad blocking is more about personal data than on-target ads

Apple changes to app purchases, iAds affect publishers worldwide

Why there is no downside to programmatic advertising

Wisconsin Media brings in new ad revenue with community-focused campaigns

How Toronto Star is bringing in new revenue through NIE (yes, NIE)

How the past can position your news media company for a more creative 2016

Aftenposten boosts public transport use by connecting user experiences

Dainik Jagran creates 18 mobile apps in 2 years to serve audience of 16.6 million

7 mobile trends for the new year

Creating the perfect experience to maximise RPM, avoid ad blockers

7DAYS, Casio collaborate to transform readers into active social media users

A look at the most innovative print ads of 2015

©2016 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards