Advertising Articles



Ideas Blog | 23 November 2014

Gannett’s full-service ad design group finds revenue in unexpected place

As Gannett Imaging and Ad Design Center approaches its 8th anniversary, it is taking the world of consolidated and outsourced ad production by storm. But the journey to today’s success By Connie McGarrah ... More










Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution


How Google sees its role in programmatic advertising partnerships with local media


News media companies need to act now on digital for long-term revenue strategy


Thinking bigger than native advertising


The state of paid content: For free, for a fee, or somewhere in between


Print + social media = #winner


Increased revenue prompts News Corp to take programmatic to next level


Condé Nast’s programmatic strategy focuses on core advertisers, market


Irish Times research reveals readers think highly of advertising sponsors


3 ways to increase revenues from automated advertising sales


Consumer centricity: Practice it with your advertisers or perish


How relevant is your newspaper?


Meredith benefits from its data-driven approach to programmatic advertising


New York Times partners with Citi for mobile native advertising solution


Mobile micro-payments: A largely untapped revenue stream for media


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