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World Congress Blog | 6 May 2012

Argentinian newspaper benefits from work with competitors

When Argentinian newspaper La Voz del Interior realised top competitors were taking information it gathered about the Argentinian election, the newspaper reacted in an unusual way: ... More

6 May 2012

MacDonald kicks off World Congress with Ad Taxi model

World Congress Blog

26 April 2012

App offering appeals to multi-platform advertisers, consumers

Elizabeth E. Hansen | Ideas Magazine

24 April 2012

Newspapers will die, but there’s still lots of time to live creatively

Harold Grönke | Innovative Advertising Solutions Blog

23 April 2012

A front-row seat to the news industry’s evolution

Johnny Hustler | Ideas Magazine

Five lessons from the Telegraph's iPad development process

9 April 2012 | Mark Challinor | Ideas Magazine

Marketing, circulation strategy gives new start to free weekly

4 April 2012 | Ho Kay Tat | Ideas Magazine

A creative revolution in interactive advertising

2 April 2012 | Reports: NAA mediaXchange | Washington, United States

New revenue models and strategies

2 April 2012 | Reports: NAA mediaXchange | Washington, United States

What to do with journalism in the multi-media news brand

26 March 2012 | Earl J. Wilkinson | The Earl Blog

Daily deals programme connects advertisers with customers

26 March 2012 | Rajan Mohan | Ideas Magazine

Customer-centric culture is key to capturing local ad budgets

25 March 2012 | Scott Stines | Bottom-Line Marketing Blog

Size, engagement, and passion: measuring cross-platform effectiveness of the NCAA March madness

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

Fling or marriage: the emerging relationship economy

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

Research quality: crisis? solutions?

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

Moving from great buyers to great sellers

22 March 2012 | Ed Baron | Ideas Magazine

Two years later, what’s the big deal?

21 March 2012 | Reports: Borrell Local Online Advertising Conference | New York, United States

Sales training: how local media companies do it and the results they get

21 March 2012 | Reports: Borrell Local Online Advertising Conference | New York, United States

How three traditional media companies are evolving into digital media companies

21 March 2012 | Reports: Borrell Local Online Advertising Conference | New York, United States

The Yahoo! Consortium

21 March 2012 | Reports: Borrell Local Online Advertising Conference | New York, United States

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