Advertising Articles

Ideas Blog | 20 October 2014

New York Times partners with Citi for mobile native advertising solution

In the spring of 2013, amid great fanfare, New York City launched its Citi Bike programme. Operated by NYC Bike Share, Citi Bike is the largest bike-sharing programme in the United By Tom Kulaga ... More

Dallas Morning News focuses programmatic strategy on selling audiences

De Persgroep creates daily metric of audience research for advertisers

Programmatic advertising: It’s not as scary as you think

Archant shares 10 lessons to bringing in video revenue

Schibsted advances digital transformation with young, new data team

Revenue ideas: Design to delight like Cirque du Soleil

Archant app initiative finds path to audience engagement in print + digital

Tracking ad effectiveness is key to proving news media value

Stampen doubles real-time bidding revenues month-over-month

Core sales teams at media companies can’t sustain digital advertising future

6 ways advertisers increase ROI with programmatic buying

Programmatic sales increase after Globe and Mail creates private exchange

Building blocks of a local-rich strategy

Looking toward 2015: Stop being craptastic

Danish Publisher Network increases revenue with digital recruitment product

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