Advertising Articles

Ideas Blog | 24 July 2014

Toronto Star creates whale of a campaign to drive tourism

The Toronto Star piloted several new technologies, including delighting readers with the sound of an orca, as part of a broader “100 BC Moments” campaign for Destination BC. The By Lisa Boles ... More

Native advertising: What is it, and why now? brainstorms new revenue ideas, finds long-term success in product partnership campaigns

Nuestro Diario creates regional editions, building audience, advertiser relationships

Creative advertising vs. automated templates: like apples and oranges

Advertisements prove print can still pack a punch

The glass half empty: Has news publishing lost its mojo?

What makes digital video advertising profitable? Content, context, placement

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

Gannett shares 5 lessons learned by asking advertisers what they want

The ABCs of tablet advertising for news media

Do advertisers still need paid media?

Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine

Dainik Bhaskar launches B2B crossword contest, draws attention to local print product

4 ways to help local small businesses with their mobile strategy

4 screens are better than 1 (and new tool proves how much better)

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