Advertising Articles

Big Data For News Publishers | 27 August 2015

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Mistakes happen. The goal with training, checks and balances, and defined procedures is to prevent as many as possible – hopefully all of them. However, some things inevitably By Greg Bright ... More

How news media publishers can tap into local advertisers’ video spend

Aftonbladet’s goal: 80% of mobile traffic to come from smartphone apps

Why direct access is a huge disruption of local media advertising

“Newsies” promotion inspires young journalist contest for Courier-Journal

Providing research services adds value for advertisers, revenue for publishers

Regional print publishers have advantage when it comes to programmatic advertising

Fairfax Media brings in new print revenue with ad frequency programme

Top 3 stories from INMA: New York Times digital research, branded content, mobile revenue

Gazeta Wyborcza’s in-app data collection, surveys guide smartphone app updates

Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers

Gannett uses data to shift advertising strategy from selling to partnering

INMA report on media smartphone apps shines light on rapidly shifting discussions

How will ad blockers change mobile advertising?

Multi-channel holiday retail promotions lift circulation for NZ House & Garden

Crítica increases circulation with campaign featuring local prisoner turned hero

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