Advertising Articles



Innovative Advertising Solutions Blog | 25 February 2015

Think like your customer’s customer

As the world sprints head long into an ever more digitally interactive environment, understanding consumer behaviour deserves a lot more attention. Correctly predicting consumer By Darrell Kunken ... More










2 news media companies capitalise on challenges, opportunities to increase audience


Mobile advertising: A dismal tale of deflated dreams


Verlag Dierichs turns classified strategy into community strategy


3D, cleverly designed print advertisements engage readers


Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement


Globe and Mail takes leading role toward greater advertising transparency


Fairfax successfully uses Big Data to direct content recommendations, ad targeting


Gannett helps advertisers grow, brings in revenue with customised strategic services


Mktmedia increases digital advertising revenue with real-time bidding strategy


Postmedia drives advertising revenue with video partnership


Financial Times increases advertising, audience revenue using “customer DNA”


Research proves print + digital ads drive vehicle sales


Local media need to join the fight for retail in-store traffic


Rock the vote: How media brands can tie messaging to elections with social media


What 2015 holds for media opportunities in mobile messaging


©2015 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards