Advertising Articles

Conference Blog | 23 October 2014

3 ways to increase revenues from automated advertising sales

The U.S. market is ahead of Europe when it comes to programmatic advertising selling, according to Aleksander Szafaryn, head of business at Agora Group’s Yield Bird. But in European By Marek Miller ... More

21 October 2014

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Dallas Morning News focuses programmatic strategy on selling audiences

De Persgroep creates daily metric of audience research for advertisers

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Schibsted advances digital transformation with young, new data team

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Stampen doubles real-time bidding revenues month-over-month

Core sales teams at media companies can’t sustain digital advertising future

6 ways advertisers increase ROI with programmatic buying

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