Advertising Articles

Mobile Strategies | 4 October 2015

The argument for vertical mobile video advertising

Audi recently reported seeing an 80% higher ad completion rate. Yes, you read that right: 80%. How? Video per se is increasingly important for publishers. Why? Because of the By Mark Challinor ... More

Jang Media grows ad revenues in difficult market with advertising app

From market saturation to 4 smartphone apps, how Dallas Morning News is adapting

What the rise of Internet-only news sites means for media advertising

Why the cartographer is a key member of the Sacramento Bee’s ad sales staff

Globe and Mail smartphone apps are key to bringing in high-value ad revenue

Growth in mobile video viewing is game changer for digital advertisers

Ekstra Bladet relies on ad revenue, unique content for success of 2 smartphone apps

8 marketing services your news media company should offer local businesses

Archant boosts ad revenue, client satisfaction with cooking competition

Flash technology, banner ads: Short-term missteps media companies must learn from

Content, programmatic ad delivery must be in sync using strong data

De Persgroep research shows mobile ads reach young readers

Print ads make impact when published at right time, in right place

Smartphone apps increase Irish Examiner’s market share, mobile ad revenue

Why your media company should be your client’s Web partner

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