Advertising Articles

Ideas Blog | 30 October 2014

Condé Nast’s programmatic strategy focuses on core advertisers, market

When Condé Nast became one of the first media companies to create a private exchange for programmatic advertising, it wasn’t a dramatic strategic shift for the Manhattan-based publisher By Mark Toner ... More

21 October 2014

How relevant is your newspaper?

Meredith benefits from its data-driven approach to programmatic advertising

New York Times partners with Citi for mobile native advertising solution

Mobile micro-payments: A largely untapped revenue stream for media

Inside Gazette’s profitable digital innovation strategy

SPH Magazines revamps its business model with print, digital advertising innovations

Digital ad spend assured, time to tackle cross-screen attribution

Dallas Morning News focuses programmatic strategy on selling audiences

De Persgroep creates daily metric of audience research for advertisers

Programmatic advertising: It’s not as scary as you think

Archant shares 10 lessons to bringing in video revenue

Schibsted advances digital transformation with young, new data team

Revenue ideas: Design to delight like Cirque du Soleil

Archant app initiative finds path to audience engagement in print + digital

Tracking ad effectiveness is key to proving news media value

Stampen doubles real-time bidding revenues month-over-month

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