Advertising Articles



Ideas Blog | 19 August 2014

Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship

Having previously fostered a successful relationship with a local homebuilders’ association, staff at Winnipeg Free Press began looking for more such opportunities. We found one By Laurie Finley ... More










Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo


Media Groep Limburg explores innovation by creating community around Carnival


Toronto Star creates whale of a campaign to drive tourism


6 reasons to reconsider time spent with media when considering ad placement


La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content


Times of India uses Augmented Reality app to engage print readers


Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences


Native advertising: What is it, and why now?


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


Nuestro Diario creates regional editions, building audience, advertiser relationships


Creative advertising vs. automated templates: like apples and oranges


Advertisements prove print can still pack a punch


The glass half empty: Has news publishing lost its mojo?


What makes digital video advertising profitable? Content, context, placement


Brain research shows print ads have 0.3 seconds to prove their relevance to readers


©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards