Advertising Articles

Ideas Blog | 26 January 2015

Financial Times increases advertising, audience revenue using “customer DNA”

Editor’s note: This is one of 17 case studies featured in INMA’s strategic report “Making Big Data Smarter For Media Companies,” released in December. The metered model of Financial By Jeremy C. Fox ... More

News media, bank research partnership finds better digital ad measurement

Revenue-generating special editions can’t be replicated in digital space

Toronto Star meets advertiser need with national reach to schools

U.K. news media groups partner for 1-day mega advertising campaign

Cross-device targeting may be key in 2015

INMA launches 4 European Ideas Days featuring 80 industry case studies

Digital value requires understanding of customer experience

Hindustan Times increases print audience, revenue with Big Data

9 tips to building a Facebook-less content strategy for 2015

3 advertising trends to prepare for in 2015

6 hot bets for advertising revenue in 2015

2015: A year of innovation, investigation, initiation, integration

’Tis the season to celebrate a mobile Christmas

INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin

News Corp now leveraging its 3-year investment into Big Data

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