Advertising Articles



Innovative Advertising Solutions Blog | 20 November 2014

McClatchy launches customer data center, provides advertisers with audience information

McClatchy has launched the McClatchy Customer Data Center (MCDC), a more formal analysis process for building value for advertising clients. Print, digital, niche products — this By Darrell Kunken ... More










How Google sees its role in programmatic advertising partnerships with local media


News media companies need to act now on digital for long-term revenue strategy


Thinking bigger than native advertising


The state of paid content: For free, for a fee, or somewhere in between


Print + social media = #winner


Increased revenue prompts News Corp to take programmatic to next level


Condé Nast’s programmatic strategy focuses on core advertisers, market


Irish Times research reveals readers think highly of advertising sponsors


3 ways to increase revenues from automated advertising sales


Consumer centricity: Practice it with your advertisers or perish


How relevant is your newspaper?


Meredith benefits from its data-driven approach to programmatic advertising


New York Times partners with Citi for mobile native advertising solution


Mobile micro-payments: A largely untapped revenue stream for media


Inside Gazette’s profitable digital innovation strategy


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