Advertising Articles



Innovative Advertising Solutions Blog | 27 May 2015

To bring in digital advertising revenue, media companies must provide audience

The recipe for a healthy business usually involves meeting demand with steady supply. But sometimes, high demand outgrows a limited supply, creating a premium. This is something By Adam Burnham ... More










Mobile innovators share audience, revenue success stories


Programmatic advertising, once a threat, is now considered an opportunity


Manhattan media buyers, agencies on what’s next for media advertising


NZME creates year-on-year audience profit plan


Panel research guides Toronto Star’s print innovation strategy


Daily Telegraph drives print engagement with Augmented Reality competition


Combining media platforms creates opportunities to be more effective


Proof cross-channel advertising works


Revenue at Fairfax’s real estate business up 56% this year


Context is key for eye-catching, relevant print advertising


Republic Media winning locally with multi-platform rental advertising


Largest online shopping site in Finland at center of Sanoma’s e-commerce ecosystem


5 errors media companies make with mobile — and a lesson from The Beatles


Why publishers need to embrace — not dismiss — content marketing


5 reasons publishers should think twice about Facebook’s tempting offer


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