Advertising Articles

Ideas Blog | 23 November 2014

Gannett’s full-service ad design group finds revenue in unexpected place

As Gannett Imaging and Ad Design Center approaches its 8th anniversary, it is taking the world of consolidated and outsourced ad production by storm. But the journey to today’s success By Connie McGarrah ... More

Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution

How Google sees its role in programmatic advertising partnerships with local media

News media companies need to act now on digital for long-term revenue strategy

Thinking bigger than native advertising

The state of paid content: For free, for a fee, or somewhere in between

Print + social media = #winner

Increased revenue prompts News Corp to take programmatic to next level

Condé Nast’s programmatic strategy focuses on core advertisers, market

Irish Times research reveals readers think highly of advertising sponsors

3 ways to increase revenues from automated advertising sales

Consumer centricity: Practice it with your advertisers or perish

How relevant is your newspaper?

Meredith benefits from its data-driven approach to programmatic advertising

New York Times partners with Citi for mobile native advertising solution

Mobile micro-payments: A largely untapped revenue stream for media

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