Advertising Articles



Mobile + Tablets Blog | 27 August 2014

The problem with re-targeted advertising: It never ends

Re-targeting is often touted as one of the Internet’s success stories. The ability to track a user’s Web behaviour based on cookies means that if I have shown an interest in a product By David Murphy ... More










Making the case for private advertising exchanges for online video


News Corp Australia’s local shopping app gives advertisers, shoppers easy options


From the World Cup to Wimbledon, advertisers use print to capitalise on current events


Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo


Media Groep Limburg explores innovation by creating community around Carnival


Toronto Star creates whale of a campaign to drive tourism


6 reasons to reconsider time spent with media when considering ad placement


La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content


Times of India uses Augmented Reality app to engage print readers


Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences


Native advertising: What is it, and why now?


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


Nuestro Diario creates regional editions, building audience, advertiser relationships


Creative advertising vs. automated templates: like apples and oranges


Advertisements prove print can still pack a punch


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