Advertising Articles



Ideas Blog | 24 July 2014

Toronto Star creates whale of a campaign to drive tourism

The Toronto Star piloted several new technologies, including delighting readers with the sound of an orca, as part of a broader “100 BC Moments” campaign for Destination BC. The By Lisa Boles ... More










Native advertising: What is it, and why now?


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


Nuestro Diario creates regional editions, building audience, advertiser relationships


Creative advertising vs. automated templates: like apples and oranges


Advertisements prove print can still pack a punch


The glass half empty: Has news publishing lost its mojo?


What makes digital video advertising profitable? Content, context, placement


Brain research shows print ads have 0.3 seconds to prove their relevance to readers


Gannett shares 5 lessons learned by asking advertisers what they want


The ABCs of tablet advertising for news media


Do advertisers still need paid media?


Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine


Dainik Bhaskar launches B2B crossword contest, draws attention to local print product


4 ways to help local small businesses with their mobile strategy


4 screens are better than 1 (and new tool proves how much better)


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