Advertising Articles



Ideas Blog | 26 January 2015

Financial Times increases advertising, audience revenue using “customer DNA”

Editor’s note: This is one of 17 case studies featured in INMA’s strategic report “Making Big Data Smarter For Media Companies,” released in December. The metered model of Financial By Jeremy C. Fox ... More










News media, bank research partnership finds better digital ad measurement


Revenue-generating special editions can’t be replicated in digital space


Toronto Star meets advertiser need with national reach to schools


U.K. news media groups partner for 1-day mega advertising campaign


Cross-device targeting may be key in 2015


INMA launches 4 European Ideas Days featuring 80 industry case studies


Digital value requires understanding of customer experience


Hindustan Times increases print audience, revenue with Big Data


9 tips to building a Facebook-less content strategy for 2015


3 advertising trends to prepare for in 2015


6 hot bets for advertising revenue in 2015


2015: A year of innovation, investigation, initiation, integration


’Tis the season to celebrate a mobile Christmas


INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin


News Corp now leveraging its 3-year investment into Big Data


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