Advertising Articles



Ideas Blog | 20 October 2014

New York Times partners with Citi for mobile native advertising solution

In the spring of 2013, amid great fanfare, New York City launched its Citi Bike programme. Operated by NYC Bike Share, Citi Bike is the largest bike-sharing programme in the United By Tom Kulaga ... More










Dallas Morning News focuses programmatic strategy on selling audiences


De Persgroep creates daily metric of audience research for advertisers


Programmatic advertising: It’s not as scary as you think


Archant shares 10 lessons to bringing in video revenue


Schibsted advances digital transformation with young, new data team


Revenue ideas: Design to delight like Cirque du Soleil


Archant app initiative finds path to audience engagement in print + digital


Tracking ad effectiveness is key to proving news media value


Stampen doubles real-time bidding revenues month-over-month


Core sales teams at media companies can’t sustain digital advertising future


6 ways advertisers increase ROI with programmatic buying


Programmatic sales increase after Globe and Mail creates private exchange


Building blocks of a local-rich strategy


Looking toward 2015: Stop being craptastic


Danish Publisher Network increases revenue with digital recruitment product


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