Advertising Articles

Mobile Strategies | 1 May 2016

Mobile, social should lead advertising strategy, leaving silos behind

We often talk about channels and silos in the advertising industry, but it is clear our customers do not consume media in these ways. This is becoming more apparent with the development By Lorna White ... More

Facebook, Snapchat changing face of digital distribution

How zero-base engineering the revenue team could save media advertising

Schibsted shares 3 priorities of its data strategy

How data has taken Weather Company’s advertising, audience strategy by storm

Washington Post looks beyond unique visitors to time spent ad strategy

How data is breeding Turner’s consumer-first strategy

Politico shares its unique vision for using data to fund journalism

Why data is essential in all advertising sales discussions

Gruner+Jahr decreases adblocking by educating its audience

Unruly acquisition gives News Corp edge in video-based content, marketing strategy

Fairfax Media’s native advertising initiative grows revenue with 14 key elements

News companies don’t need to compromise editorial integrity for native advertising

Could Virtual Reality be the next storytelling tool for news brands?

HT Media’s annual music festival engages corporate advertisers, young readers

Do you really mean partner when discussing advertising partnerships?

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