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Big Data For News Publishers | 27 August 2015

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Mistakes happen. The goal with training, checks and balances, and defined procedures is to prevent as many as possible – hopefully all of them. However, some things inevitably By Greg Bright ... More










How news media publishers can tap into local advertisers’ video spend


Aftonbladet’s goal: 80% of mobile traffic to come from smartphone apps


Why direct access is a huge disruption of local media advertising


“Newsies” promotion inspires young journalist contest for Courier-Journal


Providing research services adds value for advertisers, revenue for publishers


Regional print publishers have advantage when it comes to programmatic advertising


Fairfax Media brings in new print revenue with ad frequency programme


Top 3 stories from INMA: New York Times digital research, branded content, mobile revenue


Gazeta Wyborcza’s in-app data collection, surveys guide smartphone app updates


Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers


Gannett uses data to shift advertising strategy from selling to partnering


INMA report on media smartphone apps shines light on rapidly shifting discussions


How will ad blockers change mobile advertising?


Multi-channel holiday retail promotions lift circulation for NZ House & Garden


Crítica increases circulation with campaign featuring local prisoner turned hero


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