Advertising Articles

Ideas Blog | 19 August 2014

Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship

Having previously fostered a successful relationship with a local homebuilders’ association, staff at Winnipeg Free Press began looking for more such opportunities. We found one By Laurie Finley ... More

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

Media Groep Limburg explores innovation by creating community around Carnival

Toronto Star creates whale of a campaign to drive tourism

6 reasons to reconsider time spent with media when considering ad placement

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

Times of India uses Augmented Reality app to engage print readers

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

Native advertising: What is it, and why now? brainstorms new revenue ideas, finds long-term success in product partnership campaigns

Nuestro Diario creates regional editions, building audience, advertiser relationships

Creative advertising vs. automated templates: like apples and oranges

Advertisements prove print can still pack a punch

The glass half empty: Has news publishing lost its mojo?

What makes digital video advertising profitable? Content, context, placement

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

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