Advertising Articles



Innovative Advertising Solutions Blog | 11 February 2016

Why sales enablement strategy + technology = increased ad revenue

News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and digital video quickly doing By Adam Burnham ... More










How legacy media reps can bring in more digital revenue


The 7-minute rule of online video


Bee Media focuses ad sales efforts on 3 factors to grow changing business


Ad blocking is more about personal data than on-target ads


Apple changes to app purchases, iAds affect publishers worldwide


Why there is no downside to programmatic advertising


Wisconsin Media brings in new ad revenue with community-focused campaigns


How Toronto Star is bringing in new revenue through NIE (yes, NIE)


How the past can position your news media company for a more creative 2016


Aftenposten boosts public transport use by connecting user experiences


Dainik Jagran creates 18 mobile apps in 2 years to serve audience of 16.6 million


7 mobile trends for the new year


Creating the perfect experience to maximise RPM, avoid ad blockers


7DAYS, Casio collaborate to transform readers into active social media users


A look at the most innovative print ads of 2015


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