Advertising Articles



Mobile + Tablets Blog | 21 December 2014

’Tis the season to celebrate a mobile Christmas

The United States phenomenon of Black Friday has also landed in the United Kingdom. Media coverage showed this event in the high street and supermarket stores with people going By Lorna White ... More










Dallas Morning News shares 5 ways to build profitable event business


Digital ad fraud: The seedy underbelly of online advertising


Helsingin Sanomat revolutionalises tablet advertising


New York Times programmatic strategy focuses on direct advertising buys


Programmatic forecast for 2015: Advertising world domination


E-commerce may be the retailer’s answer to the “now economy”


Evolving digital connectivity changes holiday advertising


Gannett’s full-service ad design group finds revenue in unexpected place


McClatchy launches customer data center, provides advertisers with audience information


Beyond the expected: 6 unique advertising ideas


Schibsted shares 4 key lessons from its private programmatic marketplace


Danish Publisher Network leverages audience data for programmatic revenue


Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution


How Google sees its role in programmatic advertising partnerships with local media


News media companies need to act now on digital for long-term revenue strategy


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