Advertising Articles



Bottom-Line Marketing Blog | 15 April 2014

Coupon clippers still a force to be reckoned with

The first coupon appeared more than 125 years ago when Coca-Cola issued coupons for a free glass of Coke. Coupons also have been a part of the Sunday newspaper for years. The first By Phil Schroder ... More










Increasing your retail advertisers’ success — and yours — with response-based models


Is native advertising a trend worth chasing?


Why automated ad buying in its current form may hurt revenues more than help


Nordsjø Media’s paywalls are met with increased advertising revenue, reader loyalty


Publishers unbind their customers by unbundling their content


Sacramento Bee began mobile revenue strategy with car dealers, expanded to other advertisers


Sports + short-form video = changing digital revenue game


3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos


Video strives to engage advertisers with leading print ideas


90 finalists chosen for INMA Awards 2014, signifies best in media marketing


Amedia raises advertiser’s brand awareness with school competition


New data tool puts Sacramento Bee sales teams in driver’s seat


What do 6 key advertising platforms look like in 2017?


Dainik Bhaskar’s 3-pronged innovation strategy draws elusive advertisers to print


Hürriyet’s Big Data project turns reader engagement into advertiser revenue


©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards