Advertising Articles

Bottom-Line Marketing Blog | 15 April 2014

Coupon clippers still a force to be reckoned with

The first coupon appeared more than 125 years ago when Coca-Cola issued coupons for a free glass of Coke. Coupons also have been a part of the Sunday newspaper for years. The first By Phil Schroder ... More

Increasing your retail advertisers’ success — and yours — with response-based models

Is native advertising a trend worth chasing?

Why automated ad buying in its current form may hurt revenues more than help

Nordsjø Media’s paywalls are met with increased advertising revenue, reader loyalty

Publishers unbind their customers by unbundling their content

Sacramento Bee began mobile revenue strategy with car dealers, expanded to other advertisers

Sports + short-form video = changing digital revenue game

3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos

Video strives to engage advertisers with leading print ideas

90 finalists chosen for INMA Awards 2014, signifies best in media marketing

Amedia raises advertiser’s brand awareness with school competition

New data tool puts Sacramento Bee sales teams in driver’s seat

What do 6 key advertising platforms look like in 2017?

Dainik Bhaskar’s 3-pronged innovation strategy draws elusive advertisers to print

Hürriyet’s Big Data project turns reader engagement into advertiser revenue

©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards