Advertising Articles

Mobile + Tablets Blog | 27 August 2014

The problem with re-targeted advertising: It never ends

Re-targeting is often touted as one of the Internet’s success stories. The ability to track a user’s Web behaviour based on cookies means that if I have shown an interest in a product By David Murphy ... More

Making the case for private advertising exchanges for online video

News Corp Australia’s local shopping app gives advertisers, shoppers easy options

From the World Cup to Wimbledon, advertisers use print to capitalise on current events

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

Media Groep Limburg explores innovation by creating community around Carnival

Toronto Star creates whale of a campaign to drive tourism

6 reasons to reconsider time spent with media when considering ad placement

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

Times of India uses Augmented Reality app to engage print readers

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

Native advertising: What is it, and why now? brainstorms new revenue ideas, finds long-term success in product partnership campaigns

Nuestro Diario creates regional editions, building audience, advertiser relationships

Creative advertising vs. automated templates: like apples and oranges

Advertisements prove print can still pack a punch

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